For participating schools & their students:
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For participating companies/ brands:
To reinforce their respective “positioning stances”.
To “reach out” to parents (from premium households) of children from premium schools multiple number of times.
To create a “Happening Brand” aura in the minds of the target audience.
To research on miscellaneous “insights” on completion of the contest.
To treat their participation as a “Corporate Social Responsibility” in improving and evaluating a child’s powers of Creativity, Comprehension, Communication, Cognition.
To develop a high quality “primary database”.
To carry out “parallel activities” using POWERPLAY as the platform.